Asian Dating Apps Revamp Strategies to Attract Tinder and Bumble Users
- Friday, April 19 2024 @ 12:13 pm
- Contributed by: kellyseal
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Two dating apps based in Asia have changed their platforms to entice women - and intend to take market share away from popular dating apps like Tinder and Bumble.
According to South China Morning Post, dating platform YouApp recently underwent a major revamp. The app now uses AI to create personality tests targeting specific demographics and cultures within its userbase, to correct a longstanding problem: men outnumber women on these platforms.
In fact, Pew Research found based on a survey conducted in 2022, 54 percent of women in the U.S. felt overwhelmed by messages on dating apps compared to 64 percent of men who said they felt the opposite.